Every December, Pantone sets the tone for the coming year with a carefully selected hue. Hydrow and Pantone partnered to create a limited edition Hydrow Wave in the stunning color of the year: Viva Magenta. For this powerful collaboration, I had the opportunity to create the complete suite of video, still, and print collateral to introduce the machine across Hydrow’s and Pantone’s social media presence.

I created the reveal video from start to finish. After developing concepts, I 3D-rendered all the scenes, adjusted the color grading to stay true to Pantone’s color code, and edited it all together with precise timing to the music.

The promotional imagery features the iconic Pantone color swatch with Hydrow Wave.

The print piece given to attendees at the VIP launch event.